Commercials & Promos
FU 2020
TITLE: FU 2020
CLIENT: Public Inc.
RELEASE DATE: December 2020
CREDITS: Producer, Writer, coDirector, Editor
PROJECT GOALS: This video was produced during a difficult year for society. The ad agency I was working for wanted to put out a holiday gift card video and I helped pitch an idea that would speak to everyone’s general frustrations with this odd, world changing year.
Toronto 4 All Newcomers
TITLE: Toronto For All (T4All)
CLIENT: City of Toronto
RELEASE DATE: October 2021
CREDITS: Director, Producer, Writer, Editor (colour & sound mix included)
PROJECT GOALS: This video came about from a need the client had to change public perception on Toronto’s undocumented population. We weren’t able to reveal their identities or reveal any details on life-particulars.
Charter FOR CHANGE
TITLE: Charter for Change
CLIENT: Hudson’s Bay Foundation
RELEASE DATE: November 2021
CREDITS: Director, Producer, Writer, Editor (colour & sound mix included)
PROJECT GOALS: This video came when the client made the decision to make public amends on the history their brand is associated with.
case study: muskoka chair
TITLE: Muskoka Chair Project
CLIENT: LCBO
RELEASE DATE: June 2021
CREDITS: Producer, Director, Writer, Editor (colour & sound mix)
PROJECT GOALS: Case study for the 2021 Experiential campaign for LCBO - Winner: Bronze Medal Clio Health 2022
LIVING WITH APHASIA
TITLE: Living With Aphasia
CLIENT: Aphasia Institute
RELEASE DATE: February 2022
CREDITS: Producer, Writer, Editor (colour & sound mix included)
PROJECT GOALS: To educate the public on a condition that is becoming more common amongst stroke survivors. The major hurdle was the inability of our subjects to communicate in traditional ways due to the nature of aphasia itself.
EFFin water: 2021 holiday card
TITLE: EFFINWATER: PUBLIC’S 2021 HOLIDAY VIDEO
CLIENT: Public Inc.
RELEASE DATE: Decmber 2021
CREDITS: Co-Producer, Editor
PROJECT GOALS: *Warning* Uncensored PSA to draw attention to the fact that 70 Indigenous communities in Canada don’t have access to safe, clean water.
Additional assets: Stats for online engagement plus three social media only videos that drove over triple the amount of engagement and over 30 thousand additional petition signatures.
Email her if you’re so inclined —> ginabucci@gmail.com
